History of Tusk
Twenty-five years ago, Africa was in the midst of a poaching crisis. Black rhino were on the brink of extinction and the African elephant population was being slaughtered at a rate of 100,000 each year. Drastic times required urgent action.
Established in response to this dire need, Tusk’s mission was to find a way to combine the interests of both people and wildlife while preserving Africa’s natural heritage.
Since its formation in 1990 by Charles Mayhew MBE and Sir Timothy Ackroyd Bt., Tusk has supported more than 100 projects throughout Africa and has invested over £25 million into the field.
In 2000, Tusk established the inaugural Safaricom Marathon at the Lewa Wildlife Conservancy. To date, the event has raised over $4.2 million for a wide range of conservation, community and education projects throughout Kenya and is considered one of the top ten marathons in the world.
In 2003, Tusk USA Inc. became a registered non-profit organization. Based in New York, Tusk USA raises significant funds for the Tusk portfolio of projects.
In 2005, HRH the Duke of Cambridge became the charity’s Royal Patron and has been a proactive supporter of Tusk’s work ever since.
With generous support from the Vodafone Foundation, in 2005 Tusk launched the Pan African Conservation Education (PACE) project in partnership with Siren. The highly acclaimed set of teaching materials and films has been designed to act as both an environmental education tool and a stimulus to adopt sound and sustainable policies. To date, over 150,000 children across the continent have been exposed to Tusk’s PACE programme.
In 2013, Tusk launched the inaugural Tusk Conservation Awards in partnership with Investec Asset Management. The awards aim to highlight the outstanding achievements of individuals working within the field of conservation. From practical field conservation to successful environmental education, these awards aim to recognise the achievements of individuals who are ensuring the future of Africa and bringing the challenges faced by the continent to a global audience.
Future generations must have the chance to wonder at The Continent’s spell-binding natural heritage for themselves. We owe it to them. This legacy is not ours to squander. And in this cause, Tusk is a great Champion.