Tusk’s approach to conservation recognises that the long term future for wildlife and Africa’s other natural resources is dependent on sustainable rural development. In conjunction with its partners in the field, Tusk has been at the forefront of establishing and promoting community-led initiatives which link the implementation of greater security, infrastructure, healthcare and employment through responsible tourism and other nature-based enterprises with conservation. One such programme supported by Tusk has already seen over two million acres of community land come under a common conservation policy with an initiative which is mutually benefiting 75,000 people of diverse ethnicity and affording greater protection for a significant wildlife population.
The aim is to reduce human wildlife conflict and to allow people to view their natural heritage as a real asset. Projects supported by the charity directly employ 1,370 people and benefit over half a million others.