Tusk's Year of the Lion

The ‘King of Beasts’, lions have been celebrated and revered throughout history for their courage and strength. Once roaming most of Africa and parts of Asia and Europe, now only around 20,000 remain and three-quarters of African lion populations are in decline. Tusk is celebrating 2019 as our Year of the Lion, an initiative to shine a light on one of the world’s most charismatic animals and profile the work of some incredible conservation organisations working for a brighter future for the species. #YearofTheLion

African lions have been reduced to living on only 8% of the land they once occupied due to habitat loss and fragmentation. Human-wildlife conflict, bushmeat hunting and an increasing illegal trade in lion parts further threaten the survival of this archetypal African species. 

The lion is an apex and keystone predator, residing at the top of the food chain and controlling prey populations, ensuring numbers don’t explode uncontrollably and drive out many other species. Lions also have an almost unparalleled cultural identity, recognised by almost everyone from the local communities living alongside them to those globally who are awed by visions of the dominant force on the African savannah.

The work of Tusk’s partners focusses on human-wildlife conflict mitigation, working closely with local communities to raise awareness, ensure effective benefit or compensation mechanisms, adapt farming practices to reduce conflict and end retaliatory killings, and by improving arable land outside and bordering protected areas to provide viable alternatives for farming or ensure wildlife-integrated land use.

Scroll down to read more on the conservation work of our partners.

Lion King © David Yarrow

Year of the Lion Photography Competition

Tusk's Year of the Lion photographic competition with Photocrowd closed to entries on August 1st.

In honour of Tusk’s Year of the Lion, this contest looked for images that celebrate lions in all their glory.

The winners will be announced on Saturday 10th August - World Lion Day!

Lion Dad

African Lions

The most social of the big cats with the loudest roar. Meet the ruler of the savannah.

Lioness and Cub

Tusk Conservation Lecture 2019

Join Tusk and members of the Pride Lion Conservation Alliance to discover innovative work in the field, and meet some incredible individuals operating at the forefront of lion conservation.

Understanding the health and status of lion populations in the most critical survival hotspots is also important to inform intervention. Tusk partners implement research, monitoring and surveying to provide data on the species and evaluate the impacts of lion conservation on affected communities.

Poaching has the potential to be incredibly detrimental to Africa’s wild lions and conservation organisations across the continent are working with Tusk’s support to increase the effectiveness of anti-poaching systems and reduce the impact of snares and poisonings.

This poaching feeds a growing illegal trade in lions and lion products and lion parts have turned up alongside elephant ivory and rhino horn in shipments destined for east Asia. There is also a local market in southern Africa for use in traditional magic. Tusk works tirelessly to support the international groundswell to end the illegal trade.

Show your love of lions and support of Tusk...

Grant Macdonald Create

Sterling silver lions

The team of designers and craftsmen at Grant Macdonald have created a Tusk collection of limited edition sterling silver lions and other animals, all named after different projects that we support. 20% from the sale of each piece will be donated to Tusk.

Hector & Queen lion slippers

Handmade Lion Slippers

HECTOR & QUEEN are designers and creators of children’s furniture and associated accessories, and donate 20% from the sale of every pair of their award-winning handmade wildlife slippers to Tusk.

Katie Mullally Necklaces

Lion Charms

As part of our ‘Year of the Lion’ celebrations we are very excited to team up with British jewellery designer Katie Mullally on this Tusk Hallmarked Lion Charm. Proud to have designed it, Katie will give 15% of sales towards supporting Tusk. The charm is made in the UK with recycled silver, is hallmarked at the London Assay Office, and arrives in recycled packaging.

Lion Conservation in Action

Tusk Trust - The Ruaha Carnivore Project 2

Ruaha Carnivore Project

Home to around 10% of the world’s wild lions, the RCP works across a huge expanse of wildlife habitat in central Tanzania, where critical carnivore populations frequently come into conflict with local communities. The RCP finds solutions to reduce livestock losses, provide benefits to local communities and promote tolerance and conservation of wild carnivores.

Tusk Trust - Lion Landscapes Victoria

Lion Landscapes

The lions of Laikipia are a vital component of the central Kenyan ecosystem. Lion Landscapes works to protect lions through a programme of research, capacity building, and innovation.

Tusk Trust - The Botswana Predator Conservation Trust

Botswana Predator Conservation Trust

One of the longest-running carnivore conservation programmes in Africa, BPCT’s community initiatives use innovative techniques such as teaching conservation through football and linking livestock compensation schemes to the use of established anti-predation measures.

Tusk Trust - Ngare Ndare Scouting

Ngare Ndare Forest Trust

Mount Marsabit, in northern Kenya, is an important regional watershed and provides critical habitat for wildlife including lion. The Ngare Ndare Forest Trust manages the forest and works closely with surrounding communities to prevent human-wildlife conflict and over exploitation of forest resources.

Dr Amy Dickman I Ruaha Carnivore Project

People are really amazed that a species as iconic as the lion is under threat. They think that because everyone goes on safari and sees them, somehow they are stable - and they really are not.

Dr Amy Dickman I Ruaha Carnivore Project

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