GenerationTusk is a group of committed next generation supporters with a real drive to promote conservation across Africa. It is run by a small committee of young professionals, keen to organise events with the mission of raising vital funds for projects supported by Tusk and determined to spread awareness of the challenges facing Africa’s people, habitat and wildlife today.
We aim to create a strong community of next generation conservationists who are committed to raise funds for Tusk’s projects across Africa.
We very much look forward to see you at our upcoming events!
Naturally, given their amazing work, Tusk is a charity I have followed for quite some time, although it was only recently that I was presented with the opportunity to get involved actively. The opportunity came about through discussion with some of the Tusk team one evening at one of their lectures in 2018, when we decided to pull together some like-minded young people, in order to brainstorm ways in which we can engage a younger community of supporters.
The incredible work of Tusk first captured my heart in 2014 when we chose them to be one of our charities on our world record attempt to play the highest game of cricket ever played in Mt Kilimanjaro’s crater! The more you hear & read about the complex topic of human-wildlife conflict in Africa, the more passionate I am to support Tusk and the projects they fund. It is our generation that needs to make the change to protect the world before it is too late.
As a keen marathon runner, a friend recommended the Lewa marathon to me back in 2014, the only race in the world run through a game reserve. I think I signed up the next day, being both keen to prove myself against the Kenyans (no chance) and a wildlife obsessive. That experience changed my life and has led me to pursue as proactive a relationship with Tusk as I can muster, including running two further marathons the following year for them, one of them up Mont Blanc. I know that Tusk will always be a part of my life.
I was very fortunate to go to Lewa to run the Safaricom Marathon with my firm back in 2016. The trip was absolutely incredible for so many reasons, but what stuck with me was the work that Tusk did on the ground and the difference their work makes. Since then, I’ve become more involved with our corporate fundraising for Tusk, which has been a fantastic way to get to know more about the other projects supported by Tusk and a wonderful chance to become close with the incredible Team Tusk.
About five or so years ago I decided I wanted a career in conservation and was lucky enough to be introduced to the Tusk team through a friend. I’ve been volunteering at Tusk events ever since, plus this year they finally managed to persuade me to run the Lewa Marathon (do it - you won’t regret it)! I ended up doing an MSc and now work in conservation, and it’s clear that Tusk have a unique and progressive stance on conservation in Africa. The projects Tusk support are testament to their focus on both people and wildlife and it’s incredible to see how much impact they’re having on the ground.
In 2014 I decided it was about time to do a half marathon, the Bath Half, which I decided to run in support of Tusk due to having followed them for some years before. This led me to really get the passion for both Tusk’s projects and commitments and the running bug. I then did the London marathon for Tusk in 2015, and the Lewa marathon in 2016 (the Lewa marathon I can highly recommend as the best running race on earth!) Over the years of supporting Tusk, it’s become a part of my life, and I’ve formed some great friendships which have led to to creation of GenerationTusk.
After having followed Tusk from a distance for a while, I was one day passed one of the team’s email addresses so I got in touch offering my support in whatever way they needed. Cue my first time volunteering at the Tusk Awards and now the rest is history. I’ve always been intensely fascinated by the co-existence of nature and humankind, which led me to pursue a career in Sustainability. Tusk is a natural fit for me therefore and especially GenerationTusk, as I’m always trying to get the younger generations more involved in the future of our planet and the beautiful creatures that we share with it.